How to Plan Medspa Holiday Promotions Without Relying on Discounts
Medspa holiday promotions work best when they are planned in October, built around packages and gift cards, and launched to existing patients before Black Friday on November 27. Clinics that wait until November usually end up with only one option left: a discount. Here is the October-to-December approach we use with medspa clients at BOWO Creative in Toronto to fill the holiday calendar without training patients to wait for the next sale.
Why More Leads Won’t Fix a Medspa That Can’t Convert Them
A clinic doubles its ad spend. Leads double right along with it. Three months later, revenue has barely moved, and the owner concludes the ads stopped working.
The ads probably didn’t stop working. “We need more leads” is usually an incomplete diagnosis. A lead is only worth what happens to it inside the system it lands in, and more leads don’t fix that system. They just reveal, faster and more expensively, whether the system actually works.
The Pre-Visibility Window: Why Your Website Is No Longer Where Patients Decide
By the time a prospective patient lands on a clinic’s website, a great deal has usually already happened. She has asked a question, compared a few names, and formed an early impression of who seems credible and who doesn’t. The website she is now looking at rarely starts that process. Increasingly, it only confirms where she already landed.
We recently walked through how differently the major AI platforms describe the same clinic, four different pictures of one practice, and any owner who has run that check knows how uneven the results can be. The more interesting question isn’t why the pictures differ. It’s what a patient does with whichever picture she happens to see first.
How to Calculate ROI on Meta Ads (Plus a Free Calculator)
How to Calculate ROI on Meta Ads (Plus a Free Calculator) To calculate ROI on Meta ads, subtract your total ad spend from the revenue those ads generated, divide that number by your ad spend, then multiply by 100 to get a percentage. It sounds simple, but most beauty and medspa brands get the number […]
