Beauty is a multi-billion dollar industry that continues to grow. The key to your success is using your valuable time correctly & working with a trusted partner that understands the beauty industry. As a thriving beauty business, you need more than just a general marketing agency. What you need is a specialized and reliable marketing team that has the required experience and skill sets to help support and level up your brand.

Our team will work on building your brand, growing your following and nurturing your community. We’ll help you make smart and sustainable marketing decisions. 

Get to know the team

Tracey Nguyen

CEO & Founder of BOWO Creative

Tracey started off as a beauty entrepreneur and a beauty blogger in 2012 when social media and Instagram Marketing have just emerged.

Over the years of working with well-known brand names such as Lancome, Marc Jacobs, L’ oreal, etc, and building her own beauty business in skincare & makeup, Tracey has gained a substantial amount of knowledge and insights on how to help beauty brands close the communication gap and increase conversion and attract the ideal target audience.

Tracey founded BOWO Creative in 2018 with the mission to help worldwide female entrepreneurs & WOMXN grow and scale their beauty businesses.

Since then, the agency has grown a great track record helping not only the Canadian market but also internationally, and expanded our niche to focus more on the beauty industry.

Tracey sat on the mentor board of The Toronto Business Development Centre to consult and assist start-up founders with their marketing strategies and social media growth.

Tracey is a strong believer in #WOMENEMPOWERMENT and building a community where female entrepreneurs can glow financially, mentally, and physically so they can INSPIRE the next generation and PAY IT FORWARD with their success. 

“I’m a matcha lover, 100% Virgo and a geek when it comes to marketing, learning algorithms, and design.”

What makes us different?

we understand the beauty industry.

We’re a team of wellness & beauty industry marketing experts who are passionate about helping beauty brands grow. We understand the beauty industry & speak your beauty language. Working with us means saving hours of training & educating a general marketing agency on your products & services and being able to leverage our specialized experience working with other beauty brands within the industry.

we are powered by seeing more women succeed.

BOWO stands for Boss Women. Our goal is to help more women succeed & exceed expectations. We believe that every woman has the power to make her dreams happy & make positive impacts in the world and build her own business empire.

we are results & data focused.

We create a holistic approach to online marketing by putting your ROI first, which supports the overall growth of your business. Through our years of experience working with a wide range of clients, we can help develop strategies to help you reach your target audience, generate more traffic and leads, increase conversion rates, and ultimately gain more revenue.

The faces behind Medspas’ marketing success

Founded in 2018 in Toronto, BOWO has grown to become a well-known international digital marketing agency in the female entrepreneurs’ community and the beauty business with clients across Canada & the US.

BOWO stands for Boss Women. Our goal is to help more women succeed & exceed expectations. We believe that every woman has the power to make her dreams happy & make positive impacts in the world and build her own business empire.

BOWO Creative’s team is also committed to making positive changes in the world and joining hands with other organizations to STOP HUMAN TRAFFICKING.

A percentage of our profit every year goes to help children & young women who are victims of human trafficking to fund their education & help them rebuild their lives.


Client Success Manager


“I love chocolate…or anything chocolate. I’ve learned how to crochet to help with anxiety. I also love ghosts stories and explore haunted places when I travel.”


Social Media Strategist


“Budding Storyteller: enjoys writing short stories

Tea Connoisseur! Doesn’t like coffee
Beyonce lover
Travel enthusiast.”



Media Buying & Conversion Expert


“I am a minimalist – big fan of The Minimalists’ podcast series.

I’ve always dreamt about playing soccer every day until my last day 🙂 People usually talk about regret; however, if you ask me the same question, I do not have any answer – just like living any day as my last day.”


Website Developer

Interested in joining our team?


for medspa & beauty salons