In today’s fast-paced world, grabbing and keeping people’s attention is tougher than ever, and social media is no exception. But there’s something in the marketing world that can help and we’re here to tell you all about it: short form video content.
According to a recent survey by HubSpot, short form video content reigns supreme, offering marketers the highest return on investment (ROI) compared to other formats. As a matter of fact, the survey revealed that short form video content boasts an impressive 31% ROI, surpassing traditional formats such as images, blog posts, case studies, and podcasts.
So, together let’s explore why short form videos are so effective and how they can be leveraged to increase engagement, drive conversions, and propel your brand forward!
Remember Vine and its 6-second videos back in 2013?
Well, it was ahead of its time, planting the seed for future social platforms. But today, TikTok is the one truly revolutionizing how we consume short form video content.
Short form video content is performing so well that even platforms like Instagram and YouTube are prioritizing it. So now, more than ever, it’s essential to incorporate it into your social media strategy.
Short form video content offers a unique opportunity for brands to connect with their audience on a more personal level.
It gives brands a unique chance to connect with their audience on a personal level. Unlike static posts, these videos are more relatable and engaging, fostering deeper connections.
Plus, since it’s short it means viewers can easily digest the content, making it more convenient to receive information and engage with your brand.
Start with a hook: You have just seven seconds to grab your viewers’ attention. So, kick things off with a compelling hook that introduces your topic.
Make it relevant: Your content should resonate with your viewers and align with your business. Use this as an opportunity to address their concerns and pain points with content they want and expect from you.
Trends, trends, trends: Stay up to date with the trends on each platform when doing them make it your own. Pay attention to trending audio and be sure to use it while it’s hot.
Check out this trend we hopped on with our clients at GMA Clinic.
The shorter, the better: It’s called SHORT form video content for a reason. So don’t make your videos any longer than 60 seconds. Don’t bore the viewer, keep them engaged by getting your message across as fast as you can without taking so much time.
Be consistent: If you haven’t noticed consistency is the name of the game when it comes to socials. Posting regularly will help you see results so aim to post 5-7 times a week.
So, we dissected short form video content together. Now ask yourself, how can I apply this to my social media strategies and help increase my engagement?
Consider showing more of your brands personally through your short form video content and allow your viewers to get to know your team better.
It’s through the connection and relatability that you will drive conversions and increase your performance on socials.
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