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AI in Digital Marketing: Ways to Use AI for Effective Marketing Strategies

AI in Digital Marketing

Let’s cut to the chase, it’s time we finally talk about AI. It’s the buzzword on everyone’s lips, yet the conversation nobody is talking about AI in digital marketing and the impact it is having.

From crafting captivating visuals to generating compelling captions, AI is reshaping the marketing landscape before our eyes.

It’s time for us to dive into the realm of AI in digital marketing to unlock its potential and stay ahead of the curve.

Let’s discover 4 actionable ways you can start using AI today to help leverage your marketing strategies.

AI For Social Media Managers

In the realm of AI in digital marketing, one tool stands out as a game-changer for social media managers: ChatGPT. The task of maintaining a fresh and engaging online presence can be a real challenge.

Luckily AI is here to lend a helping hand. It offers a prompt that unlocks endless possibilities when it comes to content creation. The next time you are working on a content calendar and find your creative tap running dry head over to ChatGPT and try this prompt…

I create content about [topic]. Split that up into 10 smaller topics then give me 20 [social media platform] post ideas for each smaller topic.

AI For Content Creators

Do you ever find yourself spending more time sifting through stock photos than actually crafting your content? We know the struggle. Even though stock photos aren’t ideal for the feed, sometimes we simply just don’t have a choice.

To really help you make sure you’re creating content that aligns with your marketing strategy try using Canva’s Magic Media app. This app allows you to generate custom images tailored to your needs.

But what about when you’re handed content that lacks visual quality? Enter Canvas Image Upscaler, allowing you to enhance the quality of your images with just a few clicks. Say goodbye to manual editing and hello to effortlessly polished visuals.

These Canva tools are a great way to help you effortlessly integrate AI and digital marketing to help elevate your content.

AI in HeyOrca!

HeyOrca! has been a trailblazer for AI for digital marketing. Their AI-generated caption feature is revolutionary, seamlessly integrated into the platform and super effective.

Simply enter your keywords, and HeyOrca! automatically generates suggested captions for you to choose from. You can even regenerate the caption for unlimited options.

But it doesn’t stop there. HeyOrca! also offers AI-generated Alt text. Despite its importance in algorithms, Alt text is often neglected. It’s a missed opportunity that HeyOrca! is helping fix. Don’t overlook the importance of Alt text anymore – use this tool to boost your online visibility.

Our Favourite AI Tool

Our favourite, most used AI tool hands down is Read AI. During meetings so many things are discussed, it’s easy for things to slip through the cracks.

That’s why we rely on Read AI heavily during all our meetings to ensure we’re staying on top of our clients’ wants and needs. 

It’s also great for managing internal communication and ensuring that no detail goes unnoticed or unaddressed. With Read AI, we’re empowered to streamline our processes and deliver exceptional results for our clients.

It’s only the beginning of AI in digital marketing. Embrace AI tools and integrate them into your strategies so you can stay ahead of the curve and unlock new possibilities for success. 

Whether you’re a social media manager, content creator, or part of a marketing team, AI offers innovative solutions to enhance your efforts and drive better results. Don’t wait for the future to arrive, start leveraging AI today.


Need support in leveraging your marketing efforts? Book a complementary audit call with us today and discover how our agency can elevate your business to new heights.

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