
About the campaign
The Background
Introducing the launch of our Head Spa Treatment at Pur Artistry, a unique practice deeply rooted in Asian history. Allow customers to immerse themselves in this exclusive experience, carefully crafted to provide a rejuvenating and culturally inspired journey for your head and scalp.
Med Spa Marketing followed the 5-C Method to diagnose and
implement the right strategy to grow Esteem Cosmetics traffic. We
started by reviewing their past Google analytics data to understand
what keywords were delivering similar CPAs and similar conversion
rates.
After the research, we focused on developing visually appealing and shareable content across various digital channels, optimizing it for maximum online visibility and engagement, include cultural background of the treatment and create a connection between the brand and its community. Next, establishing partnerships with relevant influencers in the beauty and wellness space to authentically promote the Head Spa Treatment successfully through Facebook ads.
After 90 days, Pur Artistry drove 1,365 leads at CPL $4.3 and many customers come back more than twice.










