How to Plan Medspa Holiday Promotions Without Relying on Discounts
Medspa holiday promotions work best when they are planned in October, built around packages and gift cards, and launched to existing patients before Black Friday on November 27. Clinics that wait until November usually end up with only one option left: a discount. Here is the October-to-December approach we use with medspa clients at BOWO Creative in Toronto to fill the holiday calendar without training patients to wait for the next sale.
Canada Digital Marketing: How to Choose a Company That Fits Your Clinic
Canada Digital Marketing: How to Choose a Company That Fits Your Clinic Canada digital marketing is the set of online channels (search, paid social, websites, email, and local listings) that Canadian businesses use to find customers, and the right Canada digital marketing company is one that understands how those channels behave in Canadian markets, not […]
Healthcare SEO Agency: What Actually Separates a Good One
Healthcare SEO Agency: What Actually Separates a Good One A healthcare SEO agency is not the same thing as a general SEO agency that happens to take on a medical or clinic client, and that difference matters more than most practices realize until after they’ve signed a contract. Healthcare search behaves differently: patients search with […]
What Are Your Patients Actually Searching For?
Your clinic just added a new device. It’s the kind of thing worth telling people about, sleek, new, genuinely exciting. So you post about it. A photo, a quick caption, maybe a short video showing how it works.
Meanwhile, someone scrolling past that post has a completely different set of questions. Does it hurt? How much does it cost? How much downtime will I need? Is this even right for me? When will I actually see results?
None of that shows up in the post. Not because the post was wrong to make, but because the questions patients actually have rarely match the announcements a clinic wants to make.
