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7 CONTENT TIPS FOR MEDICAL AESTHETIC SPA & BEAUTY SALONS

If you are a medical aesthetic clinic or beauty salon owners looking to level up your content strategy this 2023, this article is for you!

#1 EDUCATION IS THE KEY

People are curious about medical aesthetic treatments and want to know what’s involved, the benefits, and the results. Ensure you provide informative articles, videos, and blog posts highlighting your treatments and procedures’ benefits, risks, and outcomes.

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#2 GET PERSONAL WITH YOUR AUDIENCE

Showcasing your team members is an excellent way to build client trust. Create biographical profiles of your team members, including their qualifications, experience, and specialties. This will give your clients a better understanding of who they will be working with and the level of expertise they can expect.

#3 CREDIBILITY AND AUTHORITY WIN

Share stories and testimonials from your satisfied customers. This can include photos, videos, and written accounts of their experiences at your spa, including the results they achieved. This will give your potential clients a glimpse into what they can expect and help build trust in your spa.

#4 PROMOTE YOUR SPECIALS & DISCOUNTS BUT NOT ALL THE TIME

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Everyone loves a good deal, so create special promotions and discounts to entice people to visit your spa. This can be a great way to attract new customers and reward existing ones. However, keep in mind that customers are savvy these days. They don’t like to be hard sold to. Be strategic with your promotional agenda!

#5 UTILIZE THE POWER OF SHORT FORM VIDEOS SUCH AS TIKTOK AND REELS

Keep your audience informed about the latest advancements and trends in the medical aesthetic industry using short-form videos such as Instagram reels & TikTok. Video marketing is here to stay, and you can showcase your products and services in many creative ways with video content. 

#6 CREATE CONTENT THAT ENCOURAGES YOUR AUDIENCE TO ENGAGE

Encourage your followers to interact with you by asking questions, offering their opinions, and sharing their own experiences. Respond to their comments and messages and create opportunities for them to connect with your team. This will help build a community around your spa and increase engagement.

Using features such as polls, stories and replying to comment with reels to encourage your audience to engage are great ways to understand your target market better so you can come up with better strategies on how to serve them better as well.

#7 ONLY SHOWCASE YOUR BEST WORK

https://www.instagram.com/skinjectables/

When it comes to beauty and medical aesthetic services, transformational content always sells. People want to see how your expertise and skills appear on actual patients and clients. Make sure you always showcase your best work! Make sure your transformational photos, before & after images, are well recorded, clear and high definition.

There is no doubt that the role of content strategy and social media marketing has a strong impact on marketing your beauty business and contributing to your overall success. Business owners and entrepreneurs need to be mindful of the time and effort spent on social media. We hope these tips help you build an effective strategy for your brand.

Follow us on Instagram for more content strategies and digital marketing tips @BOWOCREATIVE

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